SEEMA prides itself on its team's operational experience:

Glen Steinman, President and Senior Partner
Mike Mazzoni, Senior Partner
Geanette Young, Vice President
Guo Lianpo, Executive Associate/China
Clora Kong, Executive Assistant
Sandra Ko, Senior Analyst
Simon Lui, Industry Analyst

 

Other Select Associates:

Drew Nuland, Project Partner/China
Andrew Muir, Project Partner/Global Spirits and Beverages
Stuart McGregor, Project Partner/Australia
Vincent Chong, Project Partner/M&A and Valuations
Peter Lo, Executive Associate
Bruce Calverley, Executive Associate/Metal Containers
Aaron Chen, Executive Associate/China Projects
Danny Lam, Executive Associate/Consumer Research

 

 

 

 

 

PRESIDENT AND SENIOR PARTNER

Glen Steinman, President and Senior Partner of Seema, specializes in business development in Asia and North America.   Since co-founding Seema in Hong Kong in 1994 with his U.S. based partner, Mike Mazzoni, Mr. Steinman has led Seema’s extensive consulting programs conducted for major multi-national companies seeking to grow their regional businesses.    

Mr. Steinman previously served in various senior management positions for companies with active business presences in Asia and the U.S.  His career began in 1982 with Monarch Import Company, the exclusive U.S. sales agent for Tsingtao Beer. Mr. Steinman was instrumental as General Manager and Senior Vice President in helping build Tsingtao into the most widely recognized consumer product from China sold in the U.S.  From 1992 to 1994, Mr. Steinman served as Vice President of a diversified Hong Kong trading firm, establishing four manufacturing joint ventures in China and serving as Chairman for two of them. 

Mr. Steinman speaks fluent Chinese and is a frequent public speaker at international forums.  He holds a B.A. in Chinese from Connecticut College, with further studies at Beijing University. 

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SENIOR PARTNER

Mike Mazzoni, Senior Partner of Seema specializes in acquisitions, distribution and business development.  He is also a leading expert on U.S. beer industry consolidation.  Since he joined Anheuser-Busch, Inc. in 1973, Mr. Mazzoni has held a variety of positions in sales, marketing and management.  He became General Manager of Barton Beers, Ltd. in 1983 and within four years he led the company to become the U.S.’s second largest beer importer. 

In 1987, Mr. Mazzoni became Barton Beer’s President after participating in a management buyout of Barton’s parent company, Barton Inc.  Since selling his interests in Barton, Inc. in 1991, Mr. Mazzoni has been working as a Consultant in the development and reconfiguration of distribution networks and internal reorganizations. 

Mr. Mazzoni manages Seema’s North American projects and interests from his office in Lexington, Kentucky.  He has an MBA from the University of Missouri.

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VICE PRESIDENT

Geanette Young, Vice President, joined Seema in 2004 as a Research Associate and was appointed as Vice President in 2012 in recognition of her major contributions to Seema. Ms. Young manages Seema’s research team and oversees the compilation and analysis of customized industry data to facilitate the business development strategies of Seema’s clients. Ms. Young previously worked as a researcher for Diagonal Report of Ireland. She has also held positions at CNK Group (a Hong Kong based venture capital firm) and Ernst & Young.

Ms Young graduated with an MBA from Manchester Business School in Great Britain. She also has a Bachelor’s degree in Business from Hong Kong Baptist University.

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EXECUTIVE ASSOCIATE/CHINA

Guo, Lianpo, Executive Associate - China, commenced his association with Seema in 1997.  He leads Seema’s China project teams and in-country research from the Beijing office.  In addition, Mr. Guo provides assistance on Seema's business development advisory projects in China. 

Mr. Guo previously worked for the China Society for Strategy and Management Research in Beijing as Director of Information in its Engineering Department.  He was also an engineer at the China Aero Information Center in Beijing.

Mr. Guo graduated from the Beijing University of Aeronautics and Astronautics in 1986 with a degree in Aerodynamics.

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EXECUTIVE ASSISTANT

Clora Kong, Executive Assistant, joined the Seema team in 2013, provides executive assistance to Glen Steinman as well as Seema’s Project Partners and Executive Associates. Ms. Kong is also responsible for Seema’s office administration and she is Seema’s primary contact with its clients and suppliers on accounting matters.

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SENIOR ANALYST

Sandra Ko, Senior Analyst, has worked for Seema since 2011 and specializes in research project management. She also assists in Seema's compilation and analysis of customized data in China and throughout Asia for Seema's clients in a wide range of industries.

Ms. Ko graduated with a Bachelor of Science degree from the Bentley University in Waltham, Massachusetts, majoring in Corporate Finance & Accounting.

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INDUSTRY ANALYST

Simon Lui, Industry Analyst, joined Seema in 2012 and assists in Seema's compilation and analysis of customized data for Seema's clients with primary focus on the beer and packaging industries in China.

Mr Lui graduated with a Bachelor of Science degree from the Polytechnic University of Hong Kong, majoring in Chemistry, and he obtained a Postgraduate Diploma in Accountancy from the Hong Kong Chinese University. He is also a Certified FRM (Financial Risk Manager) holder.

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PROJECT PARTNER/CHINA

Drew Nuland (Shanghai): Specializes in China drinks industry brand and business development. Since 2006, Mr. Nuland has been advising Private Equity Firms, MNC's and other investors on their China business, specifically focusing on M&A, brand/portfolio strategy and route-to-market issues. Mr. Nuland previously launched then ran Bacardi's China operations for ten years during which time he was responsible for Bacardi's self-owned premium spirits brands and third-party distribution. He also oversaw in-country production and distribution of Bacardi's market-leading low-proof portfolio.

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PROJECT PARTNER/GLOBAL SPIRITS AND BEVERAGES

Andrew Muir (United Kingdom, Rome & Hong Kong): Specializes in acquisitions, market access, route to market solutions, creation and management of consumer brands, and engineering strategic equity positions in developing market companies.  Previously, Mr. Muir rose over a period of 22 years to Executive VP for Seagram’s with direct P&L responsibility for most Asia-Pacific markets.  He commutes regularly between Europe and Asia.

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PROJECT PARTNER/AUSTRALIA

Stuart McGregor (Melbourne): Specializes in executive management with a distinguished, four-decade career in Australia’s beer and wine industries.  Mr. McGregor is currently Chairman of two Australian companies. He also has extensively public sector experience as Chief Executive of Tasmania’s Department of Economic Development and Resources and as Principal Private Secretary to two of Australia’s most eminent politicians when they were federal Ministers for Industry and Commerce.

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PROJECT PARTNER/M&A AND VALUATIONS

Vincent Chong: Specializes in M&A advisory services and valuations, particularly in China-related transactions. Mr. Chong, a British-trained chartered accountant and a HK Certified Public Accountant by profession, has more than 20 years?experience in the auditing and corporate finance business. He participated in numerous IPOs and corporate restructuring assignments including China-based enterprises, before he set up his own consultancy firms, QuestMark Capital Management and QuestMark Asia in 2006.

Mr. Chong served as an independent non-executive director of Harbin Brewery Group during the period from February 2002 to May 2003.

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PROJECT PARTNER

Peter C.C. Lo, Executive Associate: Specializes in Sales & Marketing management for beverages products with more than 25 years experience in China and Hong Kong, as well as 7 years overseeing the Asia-Pacific region. Mr. Lo has served in a variety of senior management positions at leading global and regional beverage companies, including Swire Beverages and Kerry Beverage (Non-Alcoholic Beverages); Heineken; FEMSA and Carlsberg (Beer) and Seagram (Spirits). Areas of expertise include all aspects of Sales & Marketing, Distribution, New Market and Product Development, People Management and Government Relations. Mr. Lo also has unique experience successfully managing multiple China-based JV’s between major international players and local Chinese companies. In addition, he has also extensively participated in many greenfield, M&A and lean production projects. Mr. Lo is currently studying for a doctorate degree and he holds an MBA; MPA and Six Sigma Black Belt.

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